New AI technology can now turn any film or TV show into nothing more than ad.

The format is an integral part of your content. It's not a tool to use on whimsy.

Content saturation has reached a tipping point. The average person is exposed to over 5,000 pieces of content daily yet consciously registers fewer than 100.

Lasting slogans work because of measurable psychology, not luck.

Hollywood chased the money and art lost out - but this is also happening in books, TV, events and in AI generated content,

There’s a lot of thought leadership out there, but most of it is useless.

B2B organisations are losing clients to competitors' thought leadership without ever knowing it had happened.

As brands get more like each other, marketers are getting paid to slap a different badge on the same tired promise.

Self-publishing can work if you treat it like a business and don't expect to make a fortune.

Social commerce puts the high street right in the buyer's hand

Getting published is difficult but not impossible. Writers who succeed follow a ten-step plan.

The British publishing industry is difficult to enter, difficult to navigate, and difficult to earn from.

Real thought leadership means posting what's worth saying, not what's optimised to impress.

Juries in New Mexico and Los Angeles have found Meta and Google liable for failing to protect children on social media.

The Iran war seems far away, but the impact on marketing is already here

High content volume can accelerate reach, but quality and longevity drive the best results.

New rules are governing how we market products and services, but smart businesses can make this work for them.

Short-form video can deliver real results without a production crew or agency spend.

Consumer cynicism and stringent regulation have now turned vague sustainability claims into major liabilities.

In the digital universe, ads are spreading everywhere unless you’re willing to pay more.