New rules are governing how we market products and services, but smart businesses can make this work for them.

Short-form video can deliver real results without a production crew or agency spend.

Consumer cynicism and stringent regulation have now turned vague sustainability claims into major liabilities.

In the digital universe, ads are spreading everywhere unless you’re willing to pay more.

The internet is filling up with AI-generated “slop”. A tsunami of low-effort, synthetic posts designed to feed algorithms rather than inform or delight the viewer.

Not all marketing is created equal. Some activities deliver better ROI than others - but what are they?

It’s easy to get sucked into the AI vortex, rushing to build it into operations, but many businesses don’t need this tech – at least not yet.

Client ghosting in business is increasing - and it's creating nightmares for suppliers.

AI development is racing ahead so fast that concerns about jobs and the environment are being ignored.

Just because someone has a big house or a high income, that doesn't mean they feel rich. How you market products and services to the 'rich' depends on wealth perceptions

Domino's went all-in on a move to flog fried chicken. It cost the CEO his job and demonstrated why drastic brand pivots are so hard to do.

Becoming richer than God is feasible for anyone. All you need is hype, hope and a few million useful idiots.

Elon Musk could earn one trillion dollars if he hits his Tesla targets. But are those targets feasible?

Streamers like Amazon Prime and Paramount + are going back on their original customer promise, and it's hurting their brands in more ways than one.

How does old school marketing compare to digital marketing? Is there life in the old dog yet?

Political gamblers bet the pot on the Brexit referendum - who are the winners and losers in this momentous game of chance?

During economic downturns, content marketing needs to work at least twice as hard

Drone-delivery stunts can fill the content machine—even when they fail.

Economic slowdowns change consumer psychology – they spend less, buy less, trust less. Content must adapt accordingly.

In the digital world, you have less than 2 seconds to catch the viewer's eye.