Hope is the backbone of modern commerce, but it's never been formalised - until now.

Becoming richer than God is feasible for anyone. All you need is hype, hope and a few million useful idiots.

How does old school marketing compare to digital marketing? Is there life in the old dog yet?

Drone-delivery stunts can fill the content machine—even when they fail.

Humorous content beats factual any day. Brits love their funny business.