The Blog

It’s easy to get sucked into the AI vortex, rushing to build it into operations, but many businesses don’t need this tech – at least not yet.

In world full of AI generated slop, content created with a human touch is now the new gold standard.

Client ghosting in business is increasing - and it's creating nightmares for suppliers.

In the age of Gen-AI, we discover if the technology can create an original story.

Hope is the backbone of modern commerce, but it's never been formalised - until now.

What happens when nobody believes anything on the internet?

AI development is racing ahead so fast that concerns about jobs and the environment are being ignored.

Just because someone has a big house or a high income, that doesn't mean they feel rich. How you market products and services to the 'rich' depends on wealth perceptions

Domino's went all-in on a move to flog fried chicken. It cost the CEO his job and demonstrated why drastic brand pivots are so hard to do.

Would people feel the same if deepfakes targeted brands and ads?

Becoming richer than God is feasible for anyone. All you need is hype, hope and a few million useful idiots.

Elon Musk could earn one trillion dollars if he hits his Tesla targets. But are those targets feasible?

Streamers like Amazon Prime and Paramount + are going back on their original customer promise, and it's hurting their brands in more ways than one.

How does old school marketing compare to digital marketing? Is there life in the old dog yet?

As manufacturing takes a dive, brand strength will dominate the recovery.

Political gamblers bet the pot on the Brexit referendum - who are the winners and losers in this momentous game of chance?

The Government wants to prioritise big tech and AI as well as human creativity. Is this even possible?

If TikTok is moving to a majority AI moderator model, what happens to online safety and the integrity of your brand?

Meta’s ad-free subscription in the UK: What does it mean for brand content and creator strategies?

When the Boardroom gets worried, content marketing needs to work at least twice as hard