The Blog

Just because someone has a big house or a high income, that doesn't mean they feel rich. How you market products and services to the 'rich' depends on wealth perceptions

Domino's went all-in on a move to flog fried chicken. It cost the CEO his job and demonstrated why drastic brand pivots are so hard to do.

Would people feel the same if deepfakes targeted brands and ads?

Becoming richer than God is feasible for anyone. All you need is hype, hope and a few million useful idiots.

Elon Musk could earn one trillion dollars if he hits his Tesla targets. But are those targets feasible?

Streamers like Amazon Prime and Paramount + are going back on their original customer promise, and it's hurting their brands in more ways than one.

How does old school marketing compare to digital marketing? Is there life in the old dog yet?

As manufacturing takes a dive, brand strength will dominate the recovery.

Political gamblers bet the pot on the Brexit referendum - who are the winners and losers in this momentous game of chance?

The Government wants to prioritise big tech and AI as well as human creativity. Is this even possible?

If TikTok is moving to a majority AI moderator model, what happens to online safety and the integrity of your brand?

Meta’s ad-free subscription in the UK: What does it mean for brand content and creator strategies?

When the Boardroom gets worried, content marketing needs to work at least twice as hard

Drone-delivery stunts can fill the content machine—even when they fail.

Economic slowdowns change consumer psychology – they spend less, buy less, trust less. Content must adapt accordingly.

Google only wants prime rib, not Frankenmeat – content marketeers beware.

School’s back from summer and the buzz is more about looks than books.

Humorous content beats factual any day. Brits love their funny business.

In the digital world, you have less than 2 seconds to catch the viewer's eye.

AI makes efficient content, but it lacks the essential human soul.