New rules are governing how we market products and services, but smart businesses can make this work for them.

Short-form video can deliver real results without a production crew or agency spend.

AI adoption doesn't equal AI impact. Most teams are drowning in tools but starving for results.

Consumer cynicism and stringent regulation have now turned vague sustainability claims into major liabilities.

In the digital universe, ads are spreading everywhere unless you’re willing to pay more.

AEO ensures your brand features in the AI overviews that now dominate search results.

The internet is filling up with AI-generated “slop”. A tsunami of low-effort, synthetic posts designed to feed algorithms rather than inform or delight the viewer.

Not all marketing is created equal. Some activities deliver better ROI than others - but what are they?

It’s easy to get sucked into the AI vortex, rushing to build it into operations, but many businesses don’t need this tech – at least not yet.

In world full of AI generated slop, content created with a human touch is now the new gold standard.

Client ghosting in business is increasing - and it's creating nightmares for suppliers.

In the age of Gen-AI, we discover if the technology can create an original story.

Hope is the backbone of modern commerce, but it's never been formalised - until now.

What happens when nobody trusts anything on the internet?

AI development is racing ahead so fast that concerns about jobs and the environment are being ignored.

Just because someone has a big house or a high income, that doesn't mean they feel rich. How you market products and services to the 'rich' depends on wealth perceptions

Domino's went all-in on a move to flog fried chicken. It cost the CEO his job and demonstrated why drastic brand pivots are so hard to do.

25% of UK citizens are unconcerned about sexual deepfakes. Would they feel the same if deepfakes targeted brands and ads?

Becoming richer than God is feasible for anyone. All you need is hype, hope and a few million useful idiots.

Elon Musk could earn one trillion dollars if he hits his Tesla targets. But are those targets feasible?