Self-publishing can work if you treat it like a business and don't expect to make a fortune.

Social commerce puts the high street right in the buyer's hand

Many in the UK ad industry are unprepared for the AI job disruption that is coming their way.

Getting published is difficult but not impossible. Writers who succeed follow a ten-step plan.

The British publishing industry is difficult to enter, difficult to navigate, and difficult to earn from.

Real thought leadership means posting what's worth saying, not what's optimised to impress.

You can’t ask humans to work on the technology that will put them out of a job by making it artificially look better than it is.

Juries in New Mexico and Los Angeles have found Meta and Google liable for failing to protect children on social media.

The Iran war seems far away, but the impact on marketing is already here

High content volume can accelerate reach, but quality and longevity drive the best results.

AI doesn't invent anything. Not one single thing. It's all a remix of man's greatest works.

Getting found in search results means using every optimisation tool available.

New rules are governing how we market products and services, but smart businesses can make this work for them.

Short-form video can deliver real results without a production crew or agency spend.

AI adoption doesn't equal AI impact. Most teams are drowning in tools but starving for results.

Consumer cynicism and stringent regulation have now turned vague sustainability claims into major liabilities.

In the digital universe, ads are spreading everywhere unless you’re willing to pay more.

AEO ensures your brand features in the AI overviews that now dominate search results.

The internet is filling up with AI-generated “slop”. A tsunami of low-effort, synthetic posts designed to feed algorithms rather than inform or delight the viewer.

Not all marketing is created equal. Some activities deliver better ROI than others - but what are they?