The format is an integral part of your content. It's not a tool to use on whimsy.

Content saturation has reached a tipping point. The average person is exposed to over 5,000 pieces of content daily yet consciously registers fewer than 100.

Lasting slogans work because of measurable psychology, not luck.

Hollywood chased the money and art lost out - but this is also happening in books, TV, events and in AI generated content,

There’s a lot of thought leadership out there, but most of it is useless.

B2B organisations are losing clients to competitors' thought leadership without ever knowing it had happened.

Audiences are placing greater value on human creativity once again. The AI age was short, but now it's over.

As brands get more like each other, marketers are getting paid to slap a different badge on the same tired promise.

Self-publishing can work if you treat it like a business and don't expect to make a fortune.

Social commerce puts the high street right in the buyer's hand

Many in the UK ad industry are unprepared for the AI job disruption that is coming their way.

Getting published is difficult but not impossible. Writers who succeed follow a ten-step plan.

The British publishing industry is difficult to enter, difficult to navigate, and difficult to earn from.

Real thought leadership means posting what's worth saying, not what's optimised to impress.

You can’t ask humans to work on the technology that will put them out of a job by making it artificially look better than it is.

Juries in New Mexico and Los Angeles have found Meta and Google liable for failing to protect children on social media.

The Iran war seems far away, but the impact on marketing is already here

High content volume can accelerate reach, but quality and longevity drive the best results.

AI doesn't invent anything. Not one single thing. It's all a remix of man's greatest works.

Getting found in search results means using every optimisation tool available.