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Are creators the new high street? How social commerce impacts UK marketing
Social commerce puts the high street right in the buyer's hand
Chris Godfrey
5 min read


The UK ad industry is sleepwalking into an AI jobs crisis
Many in the UK ad industry are unprepared for the AI job disruption that is coming their way.
Chris Godfrey
5 min read


AI ethics gone bad – when clients hide the human skills they need to make their AI look good
You can’t ask humans to work on the technology that will put them out of a job by making it artificially look better than it is.
Chris Godfrey
3 min read


The Meta and Google guilty verdicts – what you should do now
Juries in New Mexico and Los Angeles have found Meta and Google liable for failing to protect children on social media.
Chris Godfrey
3 min read


The last original thought: What happens to creativity when AI makes everything?
AI doesn't invent anything. Not one single thing. It's all a remix of man's greatest works.
Chris Godfrey
5 min read


What’s the difference between SEO, AEO and GEO? And how do you use them?
Getting found in search results means using every optimisation tool available.
Chris Godfrey
6 min read


Surrounded by tools: How to build the best AI marketing stack
AI adoption doesn't equal AI impact. Most teams are drowning in tools but starving for results.
Chris Godfrey
4 min read


The ad invasion: How digital services are betting against user patience
In the digital universe, ads are spreading everywhere unless you’re willing to pay more.
Chris Godfrey
4 min read


Answer Engine Optimisation (AEO): How to get cited by the AI that’s stealing your clicks
AEO ensures your brand features in the AI overviews that now dominate search results.
Chris Godfrey
3 min read


Slop goes the weasel - how trashy AI content is killing user interest
The internet is filling up with AI-generated “slop”. A tsunami of low-effort, synthetic posts designed to feed algorithms rather than inform or delight the viewer.
Chris Godfrey
6 min read


AI FOMO – when to jump in and when to sit tight.
It’s easy to get sucked into the AI vortex, rushing to build it into operations, but many businesses don’t need this tech – at least not yet.
Chris Godfrey
4 min read


Why 'Made by Humans' will soon be marketing's most valuable badge
In world full of AI generated slop, content created with a human touch is now the new gold standard.
Chris Godfrey
4 min read


Can AI write good fiction – an experiment
In the age of Gen-AI, we discover if the technology can create an original story.
Chris Godfrey
4 min read


Hope as a Service (HaaS™): Is this the next big thing?
Hope is the backbone of modern commerce, but it's never been formalised - until now.
Chris Godfrey
3 min read


The Great Undermining: When we can’t trust what we see or hear online
What happens when nobody trusts anything on the internet?
Chris Godfrey
4 min read


The AI arms race - tech workers fight back
AI development is racing ahead so fast that concerns about jobs and the environment are being ignored.
Chris Godfrey
4 min read


1 in 4 aren’t worried about sexual deepfakes. What does that mean for brand and marketing risk?
25% of UK citizens are unconcerned about sexual deepfakes. Would they feel the same if deepfakes targeted brands and ads?
Chris Godfrey
3 min read


The 64,000 petaflop question - can the UK boost AI and artistry at the same time?
The Government wants to prioritise big tech and AI as well as human creativity. Is this even possible?
Chris Godfrey
3 min read


The clock’s TikTokking on human moderators - why AI oversight puts users at greater risk
If TikTok is moving to a majority AI moderator model, what happens to online safety and the integrity of your brand?
Chris Godfrey
4 min read


Death of a sales platform - Meta offers users the chance to opt out of ads
Meta’s ad-free subscription in the UK: What does it mean for brand content and creator strategies?
Chris Godfrey
3 min read
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