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AI and Tech
Commentary on AI, cyber security, systems, platforms and more
AI FOMO – when to jump in and when to sit tight.
It’s easy to get sucked into the AI vortex, rushing to build it into operations, but many businesses don’t need this tech – at least not yet.
Chris Godfrey
4 min read
Why 'Made by Humans' will soon be marketing's most valuable badge
In world full of AI generated slop, content created with a human touch is now the new gold standard.
Chris Godfrey
3 min read
Can AI write good fiction – an experiment
In the age of Gen-AI, we discover if the technology can create an original story.
Chris Godfrey
4 min read
Hope as a Service (HaaS™): Is this the next big thing?
Hope is the backbone of modern commerce, but it's never been formalised - until now.
Chris Godfrey
3 min read
The Great Undermining: When we can’t trust what we see or hear online
What happens when nobody believes anything on the internet?
Chris Godfrey
4 min read
The AI arms race - tech workers fight back
AI development is racing ahead so fast that concerns about jobs and the environment are being ignored.
Chris Godfrey
4 min read
1 in 4 aren’t worried about sexual deepfakes. What does that mean for brand and marketing risk?
Would people feel the same if deepfakes targeted brands and ads?
Chris Godfrey
3 min read
The 64,000 petaflop question
The Government wants to prioritise big tech and AI as well as human creativity. Is this even possible?
Chris Godfrey
3 min read
The clock’s TikTokking on human moderators
If TikTok is moving to a majority AI moderator model, what happens to online safety and the integrity of your brand?
Chris Godfrey
4 min read
Death of a sales platform
Meta’s ad-free subscription in the UK: What does it mean for brand content and creator strategies?
Chris Godfrey
3 min read
Don’t let Google’s new spam update make mincemeat of your content
Google only wants prime rib, not Frankenmeat – content marketeers beware.
Chris Godfrey
3 min read
When is a story not a story? AI versus humans
AI makes efficient content, but it lacks the essential human soul.
Chris Godfrey
3 min read
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