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Self-publishing in the UK: is it worth it?
Self-publishing can work if you treat it like a business and don't expect to make a fortune.
Chris Godfrey
4 min read
Are creators the new high street? How social commerce impacts UK marketing
Social commerce puts the high street right in the buyer's hand
Chris Godfrey
5 min read
So, you’re thinking of writing a book? This is what you're up against.
The British publishing industry is difficult to enter, difficult to navigate, and difficult to earn from.
Chris Godfrey
6 min read
Brace, brace, brace - we’re all skint! How a drop in consumer spending means rethinking content plans
Economic slowdowns change consumer psychology – they spend less, buy less, trust less. Content must adapt accordingly.
Chris Godfrey
3 min read
Campus as catwalk: How universities drive Gen Z fashion and content marketing
School’s back from summer and the buzz is more about looks than books.
Chris Godfrey
2 min read
A piece of content walks into a bar…
Humorous content beats factual any day. Brits love their funny business.
Chris Godfrey
3 min read
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