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Lifestyle
Fashion, travel, food, drink, beauty and more


Brace, brace, brace - we’re all skint!
Economic slowdowns change consumer psychology – they spend less, buy less, trust less. Content must adapt accordingly.
Chris Godfrey
2 min read


Campus as catwalk: How universities drive Gen Z fashion and content marketing
School’s back from summer and the buzz is more about looks than books.
Chris Godfrey
2 min read


A piece of content walks into a bar…
Humorous content beats factual any day. Brits love their funny business.
Chris Godfrey
3 min read
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