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Thought leadership: the good, the bad and the lazy. How to make your ideas cut through
There’s a lot of thought leadership out there, but most of it is useless.
Chris Godfrey
4 min read
The revenue leak your analytics will never show you
B2B organisations are losing clients to competitors' thought leadership without ever knowing it had happened.
Chris Godfrey
4 min read
Creativity - the human-made premium is real
Audiences are placing greater value on human creativity once again. The AI age was short, but now it's over.
Chris Godfrey
5 min read
So, you’re thinking of writing a book? This is what you're up against.
The British publishing industry is difficult to enter, difficult to navigate, and difficult to earn from.
Chris Godfrey
6 min read
Content velocity vs evergreen value: Publish more or publish better?
High content volume can accelerate reach, but quality and longevity drive the best results.
Chris Godfrey
5 min read
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