top of page



Slop goes the weasel - how trashy AI content is killing user interest
The internet is filling up with AI-generated “slop”. A tsunami of low-effort, synthetic posts designed to feed algorithms rather than inform or delight the viewer.
Chris Godfrey
6 min read


Why 'Made by Humans' will soon be marketing's most valuable badge
In world full of AI generated slop, content created with a human touch is now the new gold standard.
Chris Godfrey
4 min read


The Great Undermining: When we can’t trust what we see or hear online
What happens when nobody trusts anything on the internet?
Chris Godfrey
4 min read


When is a story not a story? AI versus humans
AI makes efficient content, but it lacks the essential human soul.
Chris Godfrey
3 min read
bottom of page