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What’s the difference between SEO, AEO and GEO? And how do you use them?
Getting found in search results means using every optimisation tool available.
Chris Godfrey
6 min read
The ad invasion: How digital services are betting against user patience
In the digital universe, ads are spreading everywhere unless you’re willing to pay more.
Chris Godfrey
4 min read
Slop goes the weasel - how trashy AI content is killing user interest
The internet is filling up with AI-generated “slop”. A tsunami of low-effort, synthetic posts designed to feed algorithms rather than inform or delight the viewer.
Chris Godfrey
6 min read
Why 'Made by Humans' will soon be marketing's most valuable badge
In world full of AI generated slop, content created with a human touch is now the new gold standard.
Chris Godfrey
4 min read
Can AI write good fiction – an experiment
In the age of Gen-AI, we discover if the technology can create an original story.
Chris Godfrey
4 min read
The Great Undermining: When we can’t trust what we see or hear online
What happens when nobody trusts anything on the internet?
Chris Godfrey
4 min read
1 in 4 aren’t worried about sexual deepfakes. What does that mean for brand and marketing risk?
25% of UK citizens are unconcerned about sexual deepfakes. Would they feel the same if deepfakes targeted brands and ads?
Chris Godfrey
3 min read
The 64,000 petaflop question - can the UK boost AI and artistry at the same time?
The Government wants to prioritise big tech and AI as well as human creativity. Is this even possible?
Chris Godfrey
3 min read
The clock’s TikTokking on human moderators - why AI oversight puts users at greater risk
If TikTok is moving to a majority AI moderator model, what happens to online safety and the integrity of your brand?
Chris Godfrey
5 min read
When is a story not a story? AI versus humans
AI makes efficient content, but it lacks the essential human soul.
Chris Godfrey
3 min read
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