top of page
The Blog
Is it a bird, is it a plane, no, it’s another marketing stunt!
Drone-delivery stunts can fill the content machine—even when they fail.
Chris Godfrey
3 min read
Brace, brace, brace - we’re all skint!
Economic slowdowns change consumer psychology – they spend less, buy less, trust less. Content must adapt accordingly.
Chris Godfrey
2 min read
Don’t let Google’s new spam update make mincemeat of your content
Google only wants prime rib, not Frankenmeat – content marketeers beware.
Chris Godfrey
3 min read
Campus as catwalk: How universities drive Gen Z fashion and content marketing
School’s back from summer and the buzz is more about looks than books.
Chris Godfrey
2 min read
A piece of content walks into a bar…
Humorous content beats factual any day. Brits love their funny business.
Chris Godfrey
3 min read
Marketing in a half A.S.S.E.D world
In the digital world, you have less than 2 seconds to catch the viewer's eye.
Chris Godfrey
3 min read
When is a story not a story? AI versus humans
AI makes efficient content, but it lacks the essential human soul.
Chris Godfrey
3 min read
bottom of page