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Nolan’s ‘Odyssey’ and the problem with “intended experience”
The format is an integral part of your content. It's not a tool to use on whimsy.
Chris Godfrey
6 min read
The peak content effect. Is anyone listening to what you say?
Content saturation has reached a tipping point. The average person is exposed to over 5,000 pieces of content daily yet consciously registers fewer than 100.
Chris Godfrey
5 min read
The revenue leak your analytics will never show you
B2B organisations are losing clients to competitors' thought leadership without ever knowing it had happened.
Chris Godfrey
4 min read
Content velocity vs evergreen value: Publish more or publish better?
High content volume can accelerate reach, but quality and longevity drive the best results.
Chris Godfrey
5 min read
Why 'Made by Humans' will soon be marketing's most valuable badge
In world full of AI generated slop, content created with a human touch is now the new gold standard.
Chris Godfrey
4 min read
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