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Slop goes the weasel - how trashy AI content is killing user interest
The internet is filling up with AI-generated “slop”. A tsunami of low-effort, synthetic posts designed to feed algorithms rather than inform or delight the viewer.
Chris Godfrey
6 min read
The Great Undermining: When we can’t trust what we see or hear online
What happens when nobody trusts anything on the internet?
Chris Godfrey
4 min read
1 in 4 aren’t worried about sexual deepfakes. What does that mean for brand and marketing risk?
25% of UK citizens are unconcerned about sexual deepfakes. Would they feel the same if deepfakes targeted brands and ads?
Chris Godfrey
3 min read
Don’t let Google’s new spam update make mincemeat of your content
Google only wants prime rib, not Frankenmeat – content marketeers beware.
Chris Godfrey
3 min read
When is a story not a story? AI versus humans
AI makes efficient content, but it lacks the essential human soul.
Chris Godfrey
3 min read
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