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Performance art: Most LinkedIn content is just well-dressed self-promotion
Real thought leadership means posting what's worth saying, not what's optimised to impress.
Chris Godfrey
3 min read


AI ethics gone bad – when clients hide the human skills they need to make their AI look good
You can’t ask humans to work on the technology that will put them out of a job by making it artificially look better than it is.
Chris Godfrey
3 min read


Privacy-first marketing: Turning the new ad regulations into a brand advantage
New rules are governing how we market products and services, but smart businesses can make this work for them.
Chris Godfrey
3 min read
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