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Creativity - the human-made premium is real
Audiences are placing greater value on human creativity once again. The AI age was short, but now it's over.
Chris Godfrey
5 min read
The UK ad industry is sleepwalking into an AI jobs crisis
Many in the UK ad industry are unprepared for the AI job disruption that is coming their way.
Chris Godfrey
5 min read
AI ethics gone bad – when clients hide the human skills they need to make their AI look good
You can’t ask humans to work on the technology that will put them out of a job by making it artificially look better than it is.
Chris Godfrey
3 min read
The last original thought: What happens to creativity when AI makes everything?
AI doesn't invent anything. Not one single thing. It's all a remix of man's greatest works.
Chris Godfrey
5 min read
Can AI write good fiction – an experiment
In the age of Gen-AI, we discover if the technology can create an original story.
Chris Godfrey
4 min read
The Great Undermining: When we can’t trust what we see or hear online
What happens when nobody trusts anything on the internet?
Chris Godfrey
4 min read
The AI arms race - tech workers fight back
AI development is racing ahead so fast that concerns about jobs and the environment are being ignored.
Chris Godfrey
4 min read
The 64,000 petaflop question - can the UK boost AI and artistry at the same time?
The Government wants to prioritise big tech and AI as well as human creativity. Is this even possible?
Chris Godfrey
3 min read
The clock’s TikTokking on human moderators - why AI oversight puts users at greater risk
If TikTok is moving to a majority AI moderator model, what happens to online safety and the integrity of your brand?
Chris Godfrey
4 min read
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