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AI selling AI: The bots say they’re great at new business – but they’re never getting mine
Even the vendors who sell AI sales outreach tools admit they barely work
Chris Godfrey
6 min read


Do chatbots dream of electric sheep? How ‘alive’ are your AI tools, and should you be worried?
Are your AI tools conscious and if so, what are you doing to protect you business when they go rogue?
Chris Godfrey
6 min read


Did we get dumber, or did Hollywood just get greedier?
Hollywood chased the money and art lost out - but this is also happening in books, TV, events and in AI generated content,
Chris Godfrey
5 min read


The UK ad industry is sleepwalking into an AI jobs crisis
Many in the UK ad industry are unprepared for the AI job disruption that is coming their way.
Chris Godfrey
5 min read


AI FOMO – when to jump in and when to sit tight.
It’s easy to get sucked into the AI vortex, rushing to build it into operations, but many businesses don’t need this tech – at least not yet.
Chris Godfrey
4 min read


Hope as a Service (HaaS™): Is this the next big thing?
Hope is the backbone of modern commerce, but it's never been formalised - until now.
Chris Godfrey
3 min read


The AI arms race - tech workers fight back
AI development is racing ahead so fast that concerns about jobs and the environment are being ignored.
Chris Godfrey
5 min read
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