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Don’t let Google’s new spam update make mincemeat of your content
Google only wants prime rib, not Frankenmeat – content marketeers beware.
Chris Godfrey
3 min read


Campus as catwalk: How universities drive Gen Z fashion and content marketing
School’s back from summer and the buzz is more about looks than books.
Chris Godfrey
2 min read


Marketing in a half A.S.S.E.D world: How to overcome shorter attention spans
In the digital world, you have less than 2 seconds to catch the viewer's eye.
Chris Godfrey
3 min read
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