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Surrounded by tools: How to build the best AI marketing stack
AI adoption doesn't equal AI impact. Most teams are drowning in tools but starving for results.
Chris Godfrey
4 min read


Answer Engine Optimisation (AEO): How to get cited by the AI that’s stealing your clicks
AEO ensures your brand features in the AI overviews that now dominate search results.
Chris Godfrey
3 min read


Slop goes the weasel - how trashy AI content is killing user interest
The internet is filling up with AI-generated “slop”. A tsunami of low-effort, synthetic posts designed to feed algorithms rather than inform or delight the viewer.
Chris Godfrey
6 min read


AI FOMO – when to jump in and when to sit tight.
It’s easy to get sucked into the AI vortex, rushing to build it into operations, but many businesses don’t need this tech – at least not yet.
Chris Godfrey
4 min read


Hope as a Service (HaaS™): Is this the next big thing?
Hope is the backbone of modern commerce, but it's never been formalised - until now.
Chris Godfrey
3 min read


The AI arms race - tech workers fight back
AI development is racing ahead so fast that concerns about jobs and the environment are being ignored.
Chris Godfrey
5 min read
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