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Lights. Camera. Marketing! What happens when selling is all the film's about?
New AI technology can now turn any film or TV show into nothing more than ad.
Chris Godfrey
6 min read


The ad invasion: How digital services are betting against user patience
In the digital universe, ads are spreading everywhere unless you’re willing to pay more.
Chris Godfrey
4 min read


How Amazon have their cake, eat their cake and eat your cake too
Streamers like Amazon Prime and Paramount + are going back on their original customer promise, and it's hurting their brands in more ways than one.
Chris Godfrey
5 min read


Don’t let Google’s new spam update make mincemeat of your content
Google only wants prime rib, not Frankenmeat – content marketeers beware.
Chris Godfrey
3 min read
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