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Oh, oh, the C-Suite are getting nervous - how to stay ahead in a downturn
During economic downturns, content marketing needs to work at least twice as hard
Chris Godfrey
3 min read
Is it a bird, is it a plane, no, it’s a brilliant marketing stunt!
Drone-delivery stunts can fill the content machine—even when they fail.
Chris Godfrey
3 min read
Brace, brace, brace - we’re all skint! How a drop in consumer spending means rethinking content plans
Economic slowdowns change consumer psychology – they spend less, buy less, trust less. Content must adapt accordingly.
Chris Godfrey
3 min read
Don’t let Google’s new spam update make mincemeat of your content
Google only wants prime rib, not Frankenmeat – content marketeers beware.
Chris Godfrey
3 min read
Campus as catwalk: How universities drive Gen Z fashion and content marketing
School’s back from summer and the buzz is more about looks than books.
Chris Godfrey
2 min read
A piece of content walks into a bar…
Humorous content beats factual any day. Brits love their funny business.
Chris Godfrey
3 min read
Marketing in a half A.S.S.E.D world: How to overcome shorter attention spans
In the digital world, you have less than 2 seconds to catch the viewer's eye.
Chris Godfrey
3 min read
When is a story not a story? AI versus humans
AI makes efficient content, but it lacks the essential human soul.
Chris Godfrey
3 min read
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