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Hope as a Service (HaaS™): Is this the next big thing?
Hope is the backbone of modern commerce, but it's never been formalised - until now.
Chris Godfrey
3 min read
The Great Undermining: When we can’t trust what we see or hear online
What happens when nobody trusts anything on the internet?
Chris Godfrey
5 min read
The AI arms race - tech workers fight back
AI development is racing ahead so fast that concerns about jobs and the environment are being ignored.
Chris Godfrey
5 min read
1 in 4 aren’t worried about sexual deepfakes. What does that mean for brand and marketing risk?
25% of UK citizens are unconcerned about sexual deepfakes. Would they feel the same if deepfakes targeted brands and ads?
Chris Godfrey
4 min read
The 64,000 petaflop question - can the UK boost AI and artistry at the same time?
The Government wants to prioritise big tech and AI as well as human creativity. Is this even possible?
Chris Godfrey
3 min read
The clock’s TikTokking on human moderators - why AI oversight puts users at greater risk
If TikTok is moving to a majority AI moderator model, what happens to online safety and the integrity of your brand?
Chris Godfrey
5 min read
Death of a sales platform - Meta offers users the chance to opt out of ads
Meta’s ad-free subscription in the UK: What does it mean for brand content and creator strategies?
Chris Godfrey
3 min read
Don’t let Google’s new spam update make mincemeat of your content
Google only wants prime rib, not Frankenmeat – content marketeers beware.
Chris Godfrey
3 min read
When is a story not a story? AI versus humans
AI makes efficient content, but it lacks the essential human soul.
Chris Godfrey
3 min read
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